uniserve Digit 5 is a comprehensive digital marketing platform that enables organizations to engage with their customers and thereby enhance user experience while generating revenue. The solution helps profile customer data based on demographic, behavioral, transactional and contextual details and then launch targeted, customer profile-based messaging through SMS, e-mail, MMS, WAP and USSD channels. Multiple types of campaigns like push/pull and viral campaigns can be launched using the solution. Various types of reports on measuring the performance of the campaign are available.
uniserve Digit 5 sets you apart by enabling you to continuously innovate and improve connect across all channels both inbound and outbound Functionality offered:
Customer analytics: Powerful data management abilities to extract customer information from multiple sources without the need for employing data warehousing efforts. Real-time analytics on customer data enabling event triggered marketing
Campaign strategy: GUI driven engine to define business rules to arrive at campaign strategies. Efficient campaigns can be designed based on the dynamic customer information made available form various sources.
Campaign creation and fulfillment: Ability to schedule campaigns through multiple channels of communication. Supports both outbound (mil, e-mail, SMS) and inbound channels (Event triggered marketing, telemarketing and self-care portal)
Measurement and Analytics: Performance reports of messages being delivered through multiple channels are available. Reports on messages being opened, responded and closed are made available. Reports can be further drilled down to arrive at demography wise analysis to gain useful insights
Uplift strategy: Re-designing the strategy of campaigns to include insights from the launched campaign
An end-to-end customer communications solution, uniserveTM enables enterprises to transform their customer communications function into an ROI-driven business process. uniserveTM helps craft customer intimacy programs and build dynamic relationships.
An efficient customer communications function helps enterprises build and sustain relationships so as to cross-sell and up-sell far more effectively than before. The solution’s customer-centric approach is best-fit to unify all customer-facing processes into a single stream. Built on SOA and Grid Computing paradigms, the solution’s innovative layering technology helps enterprises reduce the costs associated with printing and distribution.
With uniserveTM at work, enterprise can enrich their communications with relationship-based messaging, personalized greetings, etc. The solution manages the entire communications lifecycle from bill formatting through to distribution without manual intervention. uniserveTM ’s Self-care feature also allows customers to transact online and perform analytics on their consumption patterns.
- Rationalize paper real estate through white space management to enable third-party promotions
- Innovative multi-layering technology for superior savings on printing and distribution costs
- Availability of personalized reports and analytics on service consumption patterns through self-care for web and EBPP
- Intuitive GUIs to reduce costs and efforts on layout designs and change management
.....Intense Technologies Limited have implemented their commercial, off-the-shelf product, intelligent enterprise customer communications management for Bill Formatting, Conditional Messaging, Multilingual Templates, Reports and Data Analytics on the Web. This implementation was towards supporting part of billing operations of Tata Teleservices Limited. This application is in commercial use right since December, 2004.....
A Srinivasan
Program Director, TTSL Engagement - Tata Consultancy Services.