uniserve Digit 5 is a comprehensive digital marketing platform that enables organizations to engage with their customers and thereby enhance user experience while generating revenue. The solution helps profile customer data based on demographic, behavioral, transactional and contextual details and then launch targeted, customer profile-based messaging through SMS, e-mail, MMS, WAP and USSD channels. Multiple types of campaigns like push/pull and viral campaigns can be launched using the solution. Various types of reports on measuring the performance of the campaign are available.